Photo: Meril Darees / Polar Bears International

International Polar Bear Day AAC Toolkit

International Polar Bear Day is February 27th!

We founded the day to coincide with the important time period when polar bear moms and cubs are cozy, deep in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic.

Help Protect Moms And Cubs

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic. The denning period is the most vulnerable time in a polar bear’s life. And in a warming Arctic, where polar bears face enormous challenges, the survival of every single cub is critically important.

As a member of Polar Bears International’s Arctic Ambassador Center Network, which includes zoos and aquariums in the U.S., Canada, and Europe, you have an opportunity to talk about climate warming and its impacts on polar bear populations consistently and to change the conversation to be positive, civic-minded, and solutions-focused.

AAC Tools

Here are the messaging priorities we are focusing on this International Polar Bear Day. We are so grateful for your continued support in this shared work!

New Mom and Cubs Video

We are thrilled to share with you a new video on Moms and cubs. This six-minute video walks the viewer through the vulnerable early months of a cubs life, and the incredible work that Polar bear moms do to raise their cubs. We encourage you to view and share with your networks for International Polar Bear Day! Big thanks to Columbus Zoo and Aquarium, Toledo Zoo, and Zoo Sauvage de Saint Félicien for sharing footage with us and helping to make this video possible!

Mom & Me Curriculum

This curriculum is designed to help students discover the incredible world of Polar bear moms and cubs. We encourage you to share it with your teacher networks, to help students learn about moms and cubs and their connection to sea ice. The lesson plan includes some graph activities and a special mom and cubs crossword.

This year marks the 20 year anniversary of the Arctic Ambassador Center Network!

Share your pride in being part of the Arctic Ambassador Center Network by using one of these new badges or signs advertising your International Polar Bear Day events. Reach out if you are unsure when your institution joined the Network.

New Arctic Ambassador Center materials!

Share your pride in being part of the Arctic Ambassador Center Network by using one of these new badges or signs advertising your International Polar Bear Day events. Reach out if you are unsure when your institution joined the Network.

Tune in to our events

Watch a video dispatch from our den study team in Svalbard, Norway, and join us for a live Q&A with staff in Churchill, Manitoba, Canada. Find the schedule and details here.

Create Your Own Content

As trusted messengers we invite you to be a part of a collective effort to help protect moms and cubs! Denning is the most critical time in a polar bear's life, and helping to protect denning families across the Arctic is a crucial part of our work on behalf of polar bears. Write up your own post or use some of the sample language below!

Strategic Framing on Moms and Cubs

Whether you are sharing information about a new cub or breeding recommendation at your institution, or posting pics of the bears enjoying the snow and participating in enrichment—is there an opportunity to make a link to the conservation of moms and cubs in the wild? Incorporating the following pieces into the story will help your community understand the importance of denning and how they can help polar bears.

Thank you for reading this introduction to a strategically framed conversation about moms and cubs AND discussing it with your team. As trusted messengers and a valuable member of our Arctic Ambassador Center network, you play an important role in polar bear conservation—and for that we’re extremely grateful!

Key Links & Polar Bears International Handles

Twitter: @PolarBears
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational 
TikTok: @polarbearsinternational 
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
Short link for social media:


#InternationalPolarBearDay #PolarBearDay #ProtectMomsAndCubs

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Share What You Learn

Discover some of our top facts on moms and cubs and share them with others! Bookmark and share climate solutions for adults and youth. It’s broad, positive, and inclusive—offering everyone a way to do their part. Also visit our International Polar Bear Day page to discover what we've planned for the day and how you can get involved. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.

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