Photo: Meril Darees / Polar Bears International

International Polar Bear Day AAC Toolkit

International Polar Bear Day is February 27th!

We founded the day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic.

Help Protect Moms And Cubs

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic. The denning period is the most vulnerable time in a polar bear’s life. And in a warming Arctic, where polar bears face enormous challenges, the survival of every single cub is critically important.

Strategic Framing on Moms and Cubs

Whether you are sharing information about a new cub or breeding recommendation at your institution, or posting pics of the bears enjoying the snow and participating in enrichment—is there an opportunity to make a link to the conservation of moms and cubs in the wild? Incorporating the following pieces into the story will help your community understand the importance of denning and how they can help polar bears:

Thank you for reading this introduction to a strategically framed conversation about moms and cubs AND discussing it with your team. Printing and keeping this scaled down pocket guide of NNOCCI’s reframe cards at your workspace is a great place to start to incorporate more of this into your work! As trusted messengers and a valuable member of our Arctic Ambassador Center network, you play an important role in polar bear conservation—and for that we’re extremely grateful!

Create Your Own Content

As trusted messengers we invite you to be a part of a collective effort to help protect moms and cubs! Denning is the most critical time in a polar bear's life, and helping to protect denning families across the Arctic is a crucial part of our work on behalf of polar bears. Write up your own post or use some of the sample language below!

Key Links & Polar Bears International Handles

Twitter: @PolarBears
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational 
Short link for social media:


#PolarBearDay #ProtectMomsAndCubs #TalkAboutIt #WeSupportPolarBears

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Share What You Learn

Discover some of our top facts on moms and cubs and share them with others! Bookmark and share climate solutions for adults and youth. It’s broad, positive, and inclusive—offering everyone a way to do their part. Also visit our International Polar Bear Day page to discover what we've planned for the day and how you can get involved. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.

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