Storytelling has the power to shape minds, ideas, cultures, and conservation efforts. Polar bears are viewed differently around the world, largely as a result of the stories people see and hear in the media or from friends and family. Whether telling children stories about staying bear safe while playing outside, or producing big budget movies to highlight the polar bear’s threatened future, stories can have a powerful impact on knowledge, beliefs, and behaviors. We discuss how storytelling can help us cross cultures and protect polar bears.