We’re thrilled to share the news that our Burr on Fur tracking devices took home the gold in the first annual Gizmodo Science Fair! Developed in partnership with 3M and York University, the trackers join other innovative winners including a breast cancer vaccine, male birth control, and a fully electric aircraft developed by NASA.
In presenting the award, Gizmodo cited the Burr on Fur trackers for providing a better way to track polar bears in the Arctic, one that avoids the problems with collars and ear tags. Designed to stick to a polar bear’s fur, the trackers will provide insights on polar bear movements and use of their environment and also allow researchers to monitor problem bears.
The Burr on Fur concept is the brainchild of Geoff York, our senior director of conservation, who first envisioned a stick-on tracker more than a decade ago. He shared the idea with BJ Kirschhoffer, our director of conservation technology, and BJ took the idea to 3M.