Time to Care
Special edition charity watch collection supports polar bear conservation
At the heart of BERING's collaboration with Polar Bears International is a shared commitment to protecting the Arctic environment and its iconic inhabitant, the polar bear. Since the brand was founded in 2010 and thus the beginning of the partnership, BERING has been fully committed to the cause. For every charity watch sold, BERING donates US$15 to support Polar Bears International’s mission to sustain a future for polar bears and the sea ice they depend on.
From the commencement of the partnership, BERING has contributed almost $350,000 toward polar bear conservation, reflecting the collective impact that can be achieved when businesses and conservation organizations work hand in hand.
Michael Witt Johansen, founder and owner of BERING said, "Our collaboration with Polar Bears International fills us with immense pride. As a brand inspired by the beauty of the Arctic, it is our responsibility to contribute to its protection. We want to raise awareness of the urgent need to protect polar bears through these charity watches.”
Search for these globally available charity watches, enclosed in packaging featuring the Polar Bears International logo, and join us in contributing to the preservation of polar bears throughout the Arctic, benefitting both these magnificent creatures and our world.
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Photo: Kt Miller / Polar Bears International
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