Photo: Meril Darees / Polar Bears International

International Polar Bear Day Ambassador Toolkit

International Polar Bear Day is February 27th!

We founded the day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic. Scroll down for action tools, resources, and ways to get involved!

Help Protect Moms And Cubs

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic. 

Denning is the most vulnerable time in a polar bear’s life. And in a warming Arctic, where polar bears face enormous challenges, the survival of every single cub is critically important.

Polar bear cubs are born in winter dens hidden under the snow. At birth, they are blind, weigh little more than one pound, and have only a light layer of fur to protect them from the cold. Families remain in the den until spring when the cubs are finally large enough to survive the rigors of outside Arctic conditions.

Keeping moms and cubs safe while also addressing climate warming is a critical part of our work on behalf of polar bears—and your support can make a real difference.

We invite you to join our collective effort to protect denning moms and cubs. Use your voice and platform to raise awareness about the threats denning families face—and help us develop critical new den detection technology.

Get Involved with International Polar Bear Day

Start a Fundraiser

Start a "Survive to 5" Polar Bear Challenge Fundraiser to help give polar bear cubs the help they need, providing them with the best possible chance of survival. Invite your friends, family, and colleagues to join you by donating, or encourage 5 friends to start their own fundraiser! We'll award the top 3 fundraisers with prizes! 

The "Survive to 5" Polar Bear Challenge runs through March 5, 2024. Prizes will be awarded to the top three individual fundraisers who raise a minimum of $500.

Create Your Own Content

As trusted messengers we invite you to be a part of a collective effort to help protect moms and cubs! Denning is the most critical time in a polar bear's life, and helping to protect denning families across the Arctic is a crucial part of our work on behalf of polar bears. Write up your own post or use some of the sample language below!

Key Links & Polar Bears International Handles

Twitter: @PolarBears
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational 
TikTok: @polarbearsinternational 
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
Short link for social media:


#InternationalPolarBearDay #PolarBearDay #ProtectMomsAndCubs

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Share What You Learn

Discover some of our top facts on moms and cubs and share them with others! Also visit our International Polar Bear Day page to discover what we've planned for the day and how you can get involved. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.