Photo: Jean-Pierre Parenty / Polar Bears International

A polar bear cub licks its mother's nose

International Polar Bear Day Toolkit

International Polar Bear Day is February 27!

We founded this day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic. Scroll down for action tools, resources, and ways to get involved!

Photo: Joanna Sulich

In The Den

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic. The denning period is the most vulnerable time in a polar bear’s life. And in a warming Arctic, where polar bears face enormous challenges, the survival of every single cub is critically important.

You Can Help

We invite you to join our collective effort to protect moms and cubs. Use your voice and platform to raise awareness about the threats polar bear families face–and help support our efforts to give them the best possible chance.

Start a Fundraiser

Start a "Survive to 5" Polar Bear Challenge Fundraiser to help give polar bear cubs the help they need, providing them with the best possible chance of survival. Invite your friends, family, and colleagues to join you by donating, or encourage 5 friends to start their own fundraiser! We'll award the top 3 fundraisers with prizes! 

The "Survive to 5" Polar Bear Challenge runs through March 5, 2024. Prizes will be awarded to the top three individual fundraisers who raise a minimum of $500.

Create Your Own Content

One of the most important things we can do to protect moms and cubs is to get involved and talk about it! Why do you care about polar bears? What moves you to act? Why are moms and cubs important to you?

Write up your own post or use some of the sample language below! Have your own photos? AMAZING! Looking for one to share?

Key Links & Polar Bears International Handles

Twitter: @PolarBears
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational 
TikTok: @polarbearsinternational 
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
Short link for social media:


#InternationalPolarBearDay #PolarBearDay #ProtectMomsAndCubs

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Thank you for your dedication to polar bear conservation. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.