Polar bear on ice image

Arctic Sea Ice Day Ambassador Toolkit

Arctic Sea Ice Day is July 15th!

Polar Bears International’s Arctic Sea Ice Day is July 15th. We created the day to draw attention to the rapidly melting Arctic ecosystem, why it matters, and how we can help slow this trend. We also mark the day with the launch of our live Beluga Cam in partnership with explore.org, highlighting the annual return of these playful whales to the Churchill River estuary off Hudson Bay.

Bear on sea ice

Photo: BJ Kirschhoffer

Talk About It!

Did you know that one of the best ways to save sea ice for polar bears by motivating action on climate warming is to talk about it? By including climate change in your everyday conversations, you can help make climate action a kitchen table issue and policy priority.

As a person of influence, you have an opportunity to talk about climate warming and its impacts on sea ice and polar bear populations and to make that conversation positive and solutions-focused. Scroll down to learn more.

Why Does It Matter?

The Arctic is now warming nearly four times as fast as the rest of the planet, causing the sea ice to melt. In several regions around the Arctic, this is reducing the time polar bears have to hunt seals, increasing their fasting period, and forcing them to rely on their fat stores for longer periods. If the Arctic continues to warm at the current rate, we will see fewer polar bears in fewer places across the Arctic, making them more vulnerable to extinction. A new study projects an ice-free Arctic in September by mid-century, with impacts beyond the Arctic to our own backyards.

Sea ice is the Earth’s air conditioner, it helps keep our planet cool and regulates the Earth’s climate. Melting sea ice doesn’t just impact polar bears, it’s bad for people too. In order to protect polar bears and the sea ice we all depend on, we need to move away from using fossil fuels for energy altogether. 

Sea ice is as important to the Arctic ecosystem as soil is to a forest. Sea ice is much more than a frozen hunting platform for polar bears: It supports the entire Arctic food chain! When ocean water gets cold enough to freeze, it expels salt, causing channels to form inside the ice. As sunlight filters through, algae grow in these channels, creating an underwater garden that forms the base of the food chain. Together, we can preserve this habitat for polar bears, people, and other wildlife.

Learn Why Polar Bears Need Sea Ice

“If we’re not talking about climate change, why would we care? And if we don't care, why would we do anything to fix it?”

– Katharine Hayhoe, climate scientist

Learn More About Arctic Sea Ice

Create Your Own Content

Download one of our Arctic Sea Ice Day graphics and create your own content!

Key Links & Polar Bears International Handles

Twitter: @PolarBears
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational 
Short Link for more information: bit.ly/arcticseaiceday


#ArcticSeaIceDay #SaveOurSeaIce #TalkAboutIt #ClimateAction

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Close Up of polar bear

Photo: Kieran McIver / Polar Bears International

Make It Personal

Many places have been experiencing extreme weather events lately, making it the perfect time to talk about climate warming and melting Arctic sea ice.

Connect these events with melting sea ice and the importance of sharing your concern for the climate. For example: “Arctic sea ice is melting and we’re experiencing record heat and a prolonged drought. On #ArcticSeaIceDay, July 15, let’s talk about the need to act on climate change—for polar bears and all of us! #TalkAboutIt #ClimateAction

Share What You Learn or Re-Purpose Our Content

  • Discover the four major sea ice eco-regions with our chief scientist, Dr. Steven Amstrup! These four regions are defined by how the sea ice forms and changes in different parts of the Arctic throughout the year and how polar bears respond to these changes. 

  • Tune in LIVE to our Arctic Sea Ice Day events to learn more about polar bears, belugas, and Arctic sea ice!

1:00 pm

Farewell from the Tundra

It’s again time to wrap up a wonderful polar bear season. We’ll discuss our favorite moments and let you know what’s next for these incredible animals and Polar Bears International. With Kieran McIver

It’s again time to wrap up a wonderful polar bear season. We’ll discuss our favorite moments and let you know what’s next for these incredible animals and Polar Bears International. With Kieran McIver