
Arctic Sea Ice Day Ambassador Toolkit
Arctic Sea Ice Day is July 15th!
Polar Bears International’s Arctic Sea Ice Day is July 15th. We created the day to draw attention to the rapidly melting Arctic ecosystem, why it matters, and how we can help slow this trend. We also mark the day with the launch of our live Beluga Cam in partnership with explore.org, highlighting the annual return of these playful whales to the Churchill River estuary off Hudson Bay.

Photo: BJ Kirschhoffer
Talk About Climate!
Did you know that one of the best ways to save sea ice for polar bears by motivating action on climate warming is to talk about it? By including climate change in your everyday conversations, you can help make climate action a kitchen table issue and policy priority.
As a person of influence, you have an opportunity to talk about climate warming and its impacts on sea ice and polar bear populations and to make that conversation positive and solutions-focused. Scroll down to learn more.
Why Does It Matter?
The Arctic is now warming nearly four times as fast as the rest of the planet, causing the sea ice to melt. In several regions around the Arctic, this is reducing the time polar bears have to hunt seals, increasing their fasting period, and forcing them to rely on their fat stores for longer periods. If the Arctic continues to warm at the current rate, we will see fewer polar bears in fewer places across the Arctic, making them more vulnerable to extinction. A recent study predicts that the Southern and Western Hudson Bay polar bears — bellwethers for other polar bear populations — will likely become extinct if we fail to meet the goals set at the Paris Climate Agreement.
Sea ice is the Earth’s air conditioner, it helps keep our planet cool and regulates the Earth’s climate. Melting sea ice doesn’t just impact polar bears, it’s bad for people too. In order to protect polar bears and the sea ice we all depend on, we need to move away from using fossil fuels for energy altogether.
Sea ice is as important to the Arctic ecosystem as soil is to a forest. Sea ice is much more than a frozen hunting platform for polar bears: It supports the entire Arctic food chain! When ocean water gets cold enough to freeze, it expels salt, causing channels to form inside the ice. As sunlight filters through, algae grow in these channels, creating an underwater garden that forms the base of the food chain. Together, we can preserve this habitat for polar bears, people, and other wildlife.
Learn Why Polar Bears Need Sea Ice
“If we’re not talking about climate change, why would we care? And if we don't care, why would we do anything to fix it?”
— Katharine Hayhoe, climate scientist
Learn More About Arctic Sea Ice
Photo: BJ Kirschhoffer / Polar Bears International

Create Your Own Content
Download one of our Arctic Sea Ice Day graphics and create your own content!
Key Links & Polar Bears International Handles
Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational
TikTok: @polarbearsinternational
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
BlueSky Social: @polarbearsinternational.org
X: @PolarBears
Short Link for more information: pbears.org/arcticseaiceday
Hashtags
#ArcticSeaIceDay #SaveOurSeaIce #TalkAboutClimate #ClimateAction
Sample Posts
The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

Photo: BJ Kirschhoffer / Polar Bears International
Make It Personal
Many places have been experiencing extreme weather events lately, making it the perfect time to talk about climate warming and melting Arctic sea ice.
Connect these events with melting sea ice and the importance of sharing your concern for the climate. For example: “Arctic sea ice is melting and we’re experiencing record heat and a prolonged drought. On #ArcticSeaIceDay, July 15, let’s talk about the need to act on climate change—for polar bears and all of us! #TalkAboutClimate
Share What You Learn or Re-Purpose Our Content
Discover the four major sea ice eco-regions with our chief scientist, Dr. Steven Amstrup! These four regions are defined by how the sea ice forms and changes in different parts of the Arctic throughout the year and how polar bears respond to these changes.
Explore facts on our website about Arctic sea ice and learn more about current sea ice conditions from the National Snow and Ice Data Center.
Don a new Keep It Cool t-shirt and let it spark a conversation on why protecting a future for polar bears and their Arctic sea ice home matters to you. Share a photo of you in your shirt on social and tag us using the hashtag #TalkAboutClimate
Celebrate the arrival of belugas whales in the Churchill River estuary's warm waters, and tune into our live Beluga Cams for Arctic inspiration. Learn why belugas need sea ice and take part in the Beluga Bits citizen scientist project!
Welcome to Our Brand New Buggy One!
We are so excited to kick off another fall on the tundra, this time with a slightly new look. Join us as we introduce you to our new home away from home, one that’s cleaner and quieter than ever — Electric Buggy One!
We are so excited to kick off another fall on the tundra, this time with a slightly new look. Join us as we introduce you to our new home away from home, one that’s cleaner and quieter than ever — Electric Buggy One!
Tools for Schools — Motivating Action
Students of all ages have the power to change the world! Join us to learn about concrete tools and actions that youth, teachers, classrooms, schools, and more can take to positively influence our shared future. Together, our voices are strong — and what’s good for people is good for polar bears, too! (Grades 3-12)
Students of all ages have the power to change the world! Join us to learn about concrete tools and actions that youth, teachers, classrooms, schools, and more can take to positively influence our shared future. Together, our voices are strong — and what’s good for people is good for polar bears, too! (Grades 3-12)
A Celebration of Polar Bears — Updates from the Field
It’s been a long year! We will share things worth celebrating, updates from the polar bear world, and what Polar Bears International has been up around the Arctic.
It’s been a long year! We will share things worth celebrating, updates from the polar bear world, and what Polar Bears International has been up around the Arctic.
Living in Ice-olation — STEM Tools for Studying Polar Bears
Polar bears live in some of the most brutal conditions on the planet: cold, dark, salty, windy, wet, and far from human civilization. It is incredibly difficult, dangerous, and expensive for researchers to study this species, so we need to get creative! Join us to learn about how we use trial and error, imagination and collaboration to understand this incredible animal and support its conservation. (Grades 4-12)
Polar bears live in some of the most brutal conditions on the planet: cold, dark, salty, windy, wet, and far from human civilization. It is incredibly difficult, dangerous, and expensive for researchers to study this species, so we need to get creative! Join us to learn about how we use trial and error, imagination and collaboration to understand this incredible animal and support its conservation. (Grades 4-12)
Fat is Fit — Polar Bear Diets
Polar bears did keto before it was cool. This blubber hunting ice bear thrives on fat, eating less protein, fruits, and vegetables than any of its cousins. Tune in to do a deeper dive into the diets of the world’s biggest bear.
Polar bears did keto before it was cool. This blubber hunting ice bear thrives on fat, eating less protein, fruits, and vegetables than any of its cousins. Tune in to do a deeper dive into the diets of the world’s biggest bear.
Creature Art Teacher on the Tundra
Join amazing animal animator Aaron Blaise as he teaches us how to draw a polar bear and what makes polar bears stand out from the other creatures he illustrates, like the brown bear. Inspired by the polar bears surrounding him on the tundra, Aaron will tell us about his artistic approach as he teaches us how to draw the great white bear and explains why he is passionate about conservation. (All Ages Welcome)
Join amazing animal animator Aaron Blaise as he teaches us how to draw a polar bear and what makes polar bears stand out from the other creatures he illustrates, like the brown bear. Inspired by the polar bears surrounding him on the tundra, Aaron will tell us about his artistic approach as he teaches us how to draw the great white bear and explains why he is passionate about conservation. (All Ages Welcome)
Drawing Inspiration from Snow Bear
Acclaimed wildlife artist and animator Aaron Blaise will guide us through a hands-on drawing lesson focusing on polar bear moms and cubs. As Aaron sketches and shares insights from his career, we will discuss how art and storytelling can be powerful tools for learning and motivating conservation efforts.
Acclaimed wildlife artist and animator Aaron Blaise will guide us through a hands-on drawing lesson focusing on polar bear moms and cubs. As Aaron sketches and shares insights from his career, we will discuss how art and storytelling can be powerful tools for learning and motivating conservation efforts.
Drawing Connections: Exploring Animal Adaptations with Aaron Blaise and Polar Bears International (Sponsored by Discovery Education)
Celebrate Polar Bear Week with Discovery Education and Polar Bears International in a dynamic event designed to spark curiosity and deepen understanding of animal adaptations through art and science. Broadcasting live from Churchill, Manitoba, acclaimed wildlife artist and former Disney animator Aaron Blaise will guide students through a hands-on drawing lesson comparing polar bears and brown bears, while exploring how these animals have evolved to thrive in very different environments. As Aaron sketches and shares insights from his career, students will discover how art can be a powerful tool for learning and advocacy while experiencing the connection from classroom learning to real-world science and conservation efforts. Perfect for grades K–8, this interactive experience blends creativity, environmental education, and career inspiration — inviting students to see the world through both scientific and artistic lenses. (Grades 3-8)
Celebrate Polar Bear Week with Discovery Education and Polar Bears International in a dynamic event designed to spark curiosity and deepen understanding of animal adaptations through art and science. Broadcasting live from Churchill, Manitoba, acclaimed wildlife artist and former Disney animator Aaron Blaise will guide students through a hands-on drawing lesson comparing polar bears and brown bears, while exploring how these animals have evolved to thrive in very different environments. As Aaron sketches and shares insights from his career, students will discover how art can be a powerful tool for learning and advocacy while experiencing the connection from classroom learning to real-world science and conservation efforts. Perfect for grades K–8, this interactive experience blends creativity, environmental education, and career inspiration — inviting students to see the world through both scientific and artistic lenses. (Grades 3-8)
Building a Bigger, Better Bear Safety Toolbox
As polar bears spend more time on land in more places, we need more safety tools to better support the people that live with the world’s biggest bear. Polar Bears International is developing new tools, testing existing ones and piloting projects to collaboratively expand polar bear safety across the Arctic. Tune in to learn more about our process and partners, some new tools being created, and how we can keep people safe and polar bears in the wild. (Grades 4-12)
As polar bears spend more time on land in more places, we need more safety tools to better support the people that live with the world’s biggest bear. Polar Bears International is developing new tools, testing existing ones and piloting projects to collaboratively expand polar bear safety across the Arctic. Tune in to learn more about our process and partners, some new tools being created, and how we can keep people safe and polar bears in the wild. (Grades 4-12)
Staying Safe in Bear Country
As polar bears spend more time on land in more places they will come into more contact with people. We want to ensure that everyone has the education, tools, and support that they need for both species to stay safe. Tune in to learn about how we are supporting human-polar bear coexistence, developing new tools, testing existing equipment, and helping share and spread knowledge across the north.
As polar bears spend more time on land in more places they will come into more contact with people. We want to ensure that everyone has the education, tools, and support that they need for both species to stay safe. Tune in to learn about how we are supporting human-polar bear coexistence, developing new tools, testing existing equipment, and helping share and spread knowledge across the north.
Bye Bye from Buggy One
That’s another great polar bear season wrapped! Let’s highlight our favourite moments from the season and discuss what’s next for these beautiful creatures.
That’s another great polar bear season wrapped! Let’s highlight our favourite moments from the season and discuss what’s next for these beautiful creatures.