Our Team Ruth Pitt Board Director Ruth Pitt is a commercial and brand executive with over 25 years of experience in retail, luxury, and consumer goods. She specializes in strategically positioning global brands for growth and profitability and her brand focused, go-to-market solutions have propelled organizations across North America, APAC, and EMEA. Ruth is the co-founder of Anaxi Group, a management consulting company that focuses on commercial strategy and operational execution in the consumer goods space. Ruth was raised in South Africa, where she developed a passion for conservation from an early age thanks to school programs that instilled a strong sense of environmental stewardship. A transformative trip to Churchill in 2015, and witnessing polar bears in their natural habitat, deepened that environmental connection and a desire to be more actively involved in climate conservation and inspiring youth engagement.