10/27/2010 8:22:44 PM

A Polar Bear in Amsterdam?

What a great way to get the message out: Set a polar bear adrift on an ice floe down a canal in Amsterdam, towed by Eskimos. (All artificial, of course.)

The sculpture is part of a stunt to promote the VARA TV program "10:10," which focuses on climate change and how viewers can start becoming a part of the solution by reducing their CO2 output by 10 percent.

Bravo, we say!

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