© AVARA media
11/1/2019 8:36:44 PM
Polar Bear Augmented Reality Experience
What is it like to hunt for seals on the sea ice or snuggle with cubs inside a snow den? In conjunction with our annual Polar Bear Week awareness event, we’re pleased to announce the release of an Augmented Reality (AR) experience in partnership with AVARA media. Simulated on Devon Island, Nunavut, Canada, the unique experience allows people to interact with polar bears and explore their beautiful habitat.
The Arctic Polar Bear experience raises awareness surrounding climate action. It was created by AVARA in alignment with the United Nations Sustainable Development Goals. While polar bears are strong hunters, the loss of sea ice driven by climate change is testing the limits of their survival abilities, forcing them to either head ashore—where they can’t hunt their main seal prey—or embark on long swims in search of sea ice.
“Through the magic of Augmented Reality, we’ve created an immersive and engaging experience that allows users around the world to explore the Arctic and learn about the challenges polar bears are facing in our current environment,” said Vikas Gupta, CEO of AVARA. “This is a beautiful and important experience that blends entertainment and education. We’re delighted to work with Polar Bears International to raise awareness about polar bears and climate change, while helping to empower a global audience with sustainability efforts towards a healthier planet.”
Each AR experience created by AVARA includes factual information to raise awareness in users about our actions and the impact on the planet—while freely interacting with a range of virtual environments to discover animals, habitats, and issues that we face from a conservational & educational perspective.
“We’re excited to join AVARA in launching the Arctic Polar Bear experience in conjunction with this year’s Polar Bear Week,” said Krista Wright, Executive Director of Polar Bears International. “During Polar Bear Week, we not only celebrate polar bears, but also focus attention on the threats they face and the actions needed to save them. This Augmented Reality experience fits perfectly with those goals — letting viewers immerse themselves in the polar bear’s world while learning about ways to help.”
The latest AVARA app update in collaboration with Polar Bears International is available to download on Google Play and Apple App Store.To activate the experience, simply point your device at the image below with the AVARA app and experience the polar bear in its Arctic environment. You can also find the activation trigger on AVARA's website. As part of AVARA’s business model, 10% of all future revenue from the AVARA Polar Bear AR experience will be donated to Polar Bears International to support ongoing research, education, and action programs addressing the issues that threaten polar bears in the Arctic region.