Dani Reiss, left, during one of his many visits to Canada’s North. The parka at right is part of the PBI Collection of Canada Goose clothing, sales of which raise significant funds for polar bear conservation every year.

© © Daniel J. Cox/Northern Exposures

7/1/2016 7:12:59 PM

PBI Chair Appointed to Order Of Canada

Polar Bears International's board chair and president and CEO of Canada Goose was appointed a Member of the Order of Canada this week. This is one of the highest compliments the Canadian government bestows on its citizens.

According to a press release from the Canadian government, Dani Reiss was named a Member of the Order of Canada for "building an iconic brand that is a model of entrepreneurial success and for his commitment to the preservation of Canada's North, notable as chair of Polar Bears International."

"Congratulations to Dani on this high achievement," said Krista Wright, PBI's executive director. "Dani works tirelessly to conserve polar bears and the Arctic, and has been an integral part of PBI's success."

Reiss' role goes beyond serving as chair of PBI's board of directors, he also directed the creation of the company's PBI Collection, which includes parkas, jackets and accessories, the sale of which raises significant funds each year for PBI.

"Being a champion for Canada and Canada's North-both at home and abroad-has been my privilege for the last 20 years," Reiss said. "It's an honour to be in the company of such and extraordinary group of Canadians. For me this isn't just about recognition of past achievements, but is something to continue to live up to for the rest of my life.

Established in 1967 by Her Majesty Queen Elizabeth II, the Order of Canada is the cornerstone of the Canadian Honours System, and recognizes outstanding achievement, dedication to the community and service to the nation. The level of Member of the Order of Canada is one of the country's highest civilian honours, recognizing outstanding contributions at the local or regional level or in a special field of activity.

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