Polar Bears International

7/12/2016 6:00:16 PM

Bering Finds Time to Care

Bozeman, Montana (July 12, 2016) - BERING, the Scandinavian watch company that celebrates the pure, cool beauty of the Arctic, is continuing its commitment to polar bears through a donation of more than $30,000 to Polar Bears International. The contribution will support the nonprofit's efforts to sustain a future for polar bears across the Arctic.

"BERING generously donates $15 to PBI for each limited edition Time to Care watch sold," said Krista Wright, executive director of PBI. "BERING has donated over $220,000 to PBI since 2011, supporting our conservation efforts in the remote and challenging part of the world where polar bears roam."

BERING blends minimalistic Danish design and optimal material strength in a unique way. Inspired by the beauty of the Arctic, the style of the BERING watch and jewelry collection is characterized by clear, streamlined forms and pure elegance. 

"BERING as a brand has been inspired by the beauty of the Arctic landscape from the very beginning. It is a very honest and heartfelt mission of ours to support Polar Bears International, which is concerned with the well being of polar bears, their environment, and thereby with our main source of inspiration," said Designer and Founder Mikke Witt Johansen and CEO Lars SkjÌünnemann.

"In keeping with our brand philosophy and imagery we wanted to put the protection of the Arctic in the spotlight and raise awareness with our Time to Care campaign and our Charity editions. We are very proud of the support we have been able to give in such a short time and we will definitely continue!"

Polar Bears International is a nonprofit dedicated to conserving polar bears and the sea ice they depend on. Through media, science, and advocacy, PBI works to inspire people to care about the Arctic, the threats to its future, and the connection between this remote region and our global climate.

"Not only does BERING celebrate the beauty of the Arctic through its products, but the company is committed to ensuring that polar bears and sea ice remain for future generations to enjoy," said Wright. "We're grateful for their commitment to this iconic symbol of the Arctic. Together, we can sustain a future for polar bears and help other wildlife and people, too."


Barbara Nielsen
Director of Communications


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