Photo: Jean-Pierre Parenty / Polar Bears International
Polar bear cub licking mother's nose (1 coy)

International Polar Bear Day Toolkit

International Polar Bear Day is February 27! Find action tools, resources, and ways to get involved.

International Polar Bear Day is February 27!

We founded this day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic. Scroll down for action tools, resources, and ways to get involved!

Painting of polar bear mother and cubs in den
Photo: Joanna Sulich

In The Den

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic. The denning period is the most vulnerable time in a polar bear’s life. And in a warming Arctic, where polar bears face enormous challenges, the survival of every single cub is critically important.

You Can Help

We invite you to join our collective effort to protect moms and cubs. Use your voice and platform to raise awareness about the threats polar bear families face–and help support our efforts to give them the best possible chance.

Your Learning Resources

Start a Fundraiser

Start a fundraiser to help give polar bear cubs the help they need, providing them with the best possible chance of survival. Invite your friends, family, and colleagues to join you by donating, or encourage friends to start their own fundraiser!

Sign up to create a fundraiser
Photo: Tim Auer
Mother bear looking back at 1 cub, standing on ice

Create Your Own Content

One of the most important things we can do to protect moms and cubs is to get involved and talk about it! Why do you care about polar bears? What moves you to act? Why are moms and cubs important to you?

Write up your own post or use some of the sample language below! Have your own photos? AMAZING! Looking for one to share?

Download graphics

Key Links & Polar Bears International Handles

Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational
TikTok: @polarbearsinternational
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
BlueSky Social: @polarbearsinternational.org
Short link for social media: pbears.org/intlpolarbearday

Hashtags

#InternationalPolarBearDay #PolarBearDay #ProtectMomsAndCubs

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

  • Sample Post 1

    The denning period is the most vulnerable time in a polar bear’s life. On International #PolarBearDay, learn about the challenges facing moms and cubs and how you can help protect them. pbears.org/intlpolarbearday #ProtectMomsAndCubs #TalkAboutIt

  • Sample Post 2

    There is hope for the future of polar bears—and that hope lies in us. On International #PolarBearDay, join me in working to protect moms and cubs, helping to ensure their future. pbears.org/intlpolarbearday #ProtectMomsAnd Cubs

  • Sample Post 3

    Right now, polar bear moms and cubs are snuggled together in dens across the Arctic. Learn more about how you can protect these polar bear families and ensure a future for the species at large. pbears.org/intlpolarbearday #PolarBearDay #ProtectMomsAndCubs

  • Sample Post 4

    Did you know that the most vulnerable time in a polar bear’s life is from birth to adulthood at age 5? On International #PolarBearDay, join me in raising funds for the Survive to 5 Challenge! pbears.org/intlpolarbearday #ProtectMomsAndCubs

Thank you for your dedication to polar bear conservation. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.