Photo: Meril Darees and Manon Moulis
Twin cubs (2 coys), newly emerged from their snow den, stay close to mom.

International Polar Bear Day Sponsor Toolkit

International Polar Bear Day is February 27th!

We founded the day to coincide with the time period when polar bear moms and cubs are snug in their dens. As part of our celebration, we focus on the need to protect denning families across the Arctic. Scroll down for action tools, resources, and ways to get involved!

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Help Protect Moms And Cubs

Right now, polar bear moms and their newborn cubs are snuggled together in snow dens across the Arctic.

Denning is the most vulnerable time in a polar bear’s life. And in a warming Arctic, it’s becoming more challenging for polar bear cubs to survive into adulthood. The biggest threat to polar bear population sizes is cubs not surviving to adulthood, with an average of 50% cub survival per year, so every single cub is critically important.

Polar bear cubs are born in winter dens hidden under the snow. At birth, they are blind, weigh little more than one pound, and have only a light layer of fur to protect them from the cold. Families remain in the den until spring when the cubs are finally large enough to survive the rigors of outside Arctic conditions.

Keeping moms and cubs safe while also addressing climate warming is a critical part of our work on behalf of polar bears — and your support can make a real difference.

As part of our ongoing conservation efforts, Polar Bears International has a long history of polar bear denning research, working with a range of partners. The knowledge gained can make a real difference for polar bear families — informing policy and helping to ensure critical protections.

We invite you to join our collective effort to protect denning moms and cubs. Use your voice and platform to raise awareness about the threats denning families face — and help us continue this critical work.

Create Your Own Content

As trusted messengers we invite you to be a part of a collective effort to help protect moms and cubs! Denning is the most critical time in a polar bear's life, and helping to protect denning families across the Arctic is a crucial part of our work on behalf of polar bears. Write up your own post or use some of the sample language below!

Key Links & Polar Bears International Handles

Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational
TikTok: @polarbearsinternational
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
BlueSky Social: @polarbearsinternational.org
Short link for social media: pbears.org/intlpolarbearday

Hashtags

#InternationalPolarBearDay #PolarBearDay #ProtectMomsAndCubs

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

  • Sample Post 1

    The denning period is the most vulnerable time in a polar bear’s life. On International #PolarBearDay, learn about the challenges facing moms and cubs and how you can help protect them. pbears.org/intlpolarbearday #ProtectMomsAndCubs

  • Sample Post 2

    There is hope for the future of polar bears — and that hope lies in us. On International #PolarBearDay, join [company name] in protecting moms and cubs, and helping ensure their future. #ProtectMomsAndCubs

  • Sample Post 3

    Right now, polar bear moms and cubs are snuggled together in dens across the Arctic. As a Polar Bears International sponsor, we invite you to learn more about how you can protect these polar bear families and ensure a future for the species at large. pbears.org/intlpolarbearday #ProtectMomsAndCubs #PolarBearDay

  • Sample Post 4

    On International #PolarBearDay, join [company name] in raising funds to develop new tools to help protect the critical denning period for polar bears. By protecting dens, we’ll protect cubs and help ensure their future. pbears.org/intlpolarbearday #ProtectMomsAndCubs

Share What You Learn

Discover some of our top facts on moms and cubs and share them with others! Also visit our International Polar Bear Day page to discover what we've planned for the day and how you can get involved. Together, we can make a real difference for denning families while we also work to address the overarching challenge of climate change.