Arctic Sea Ice Day Ambassador Toolkit

Arctic Sea Ice Day is July 15th!

Polar Bears International’s Arctic Sea Ice Day is July 15th. We created the day to draw attention to the rapidly melting Arctic ecosystem, why it matters, and how we can help slow this trend. We also mark the day with the launch of our live Beluga Cam in partnership with explore.org, highlighting the annual return of these playful whales to the Churchill River estuary off Hudson Bay.


Polar bear walking on broken ice
Photo: BJ Kirschhoffer / Polar Bears International

Talk About Climate!

Did you know that one of the best ways to save sea ice for polar bears by motivating action on climate warming is to talk about it? By including climate change in your everyday conversations, you can help make climate action a kitchen table issue and policy priority.

As a person of influence, you have an opportunity to talk about climate warming and its impacts on sea ice and polar bear populations and to make that conversation positive and solutions-focused. Scroll down to learn more.

Tips on how to #TalkAboutClimate

Why Does It Matter?

The Arctic is now warming nearly four times as fast as the rest of the planet, causing the sea ice to melt. In several regions around the Arctic, this is reducing the time polar bears have to hunt seals, increasing their fasting period, and forcing them to rely on their fat stores for longer periods. If the Arctic continues to warm at the current rate, we will see fewer polar bears in fewer places across the Arctic, making them more vulnerable to extinction. A recent study predicts that the Southern and Western Hudson Bay polar bears — bellwethers for other polar bear populations — will likely become extinct if we fail to meet the goals set at the Paris Climate Agreement.

Sea ice is the Earth’s air conditioner, it helps keep our planet cool and regulates the Earth’s climate. Melting sea ice doesn’t just impact polar bears, it’s bad for people too. In order to protect polar bears and the sea ice we all depend on, we need to move away from using fossil fuels for energy altogether.

Sea ice is as important to the Arctic ecosystem as soil is to a forest. Sea ice is much more than a frozen hunting platform for polar bears: It supports the entire Arctic food chain! When ocean water gets cold enough to freeze, it expels salt, causing channels to form inside the ice. As sunlight filters through, algae grow in these channels, creating an underwater garden that forms the base of the food chain. Together, we can preserve this habitat for polar bears, people, and other wildlife.

Learn Why Polar Bears Need Sea Ice

“If we’re not talking about climate change, why would we care? And if we don't care, why would we do anything to fix it?”

— Katharine Hayhoe, climate scientist

Learn More About Arctic Sea Ice

BJ Kirschhoffer / Polar Bears International
Key Facts About Arctic Sea Ice

Key facts about this remarkable frozen ocean ecosystem, the ice loss taking place, and how a shift to renewable energy can help reverse that trend

The Future of Arctic Sea Ice
Scientists agree that Arctic sea ice will continue to decline over the 21st century. But by exactly how much? A new study provides insights.
Your Voice Matters — Now, More Than Ever

Voting for leaders who support climate action and sharing your thoughts with others can have a real impact

Create Your Own Content

Download one of our Arctic Sea Ice Day graphics and create your own content!

Key Links & Polar Bears International Handles

Facebook: @PolarBearsInternational
Instagram: @polarbearsinternational
TikTok: @polarbearsinternational
LinkedIn: Polar Bears International
YouTube: @PolarbearsinternationalOrg
BlueSky Social: @polarbearsinternational.org
X: @PolarBears
Short Link for more information: pbears.org/arcticseaiceday

Hashtags

#ArcticSeaIceDay #SaveOurSeaIce #TalkAboutClimate #ClimateAction

Sample Posts

The following are some sample posts for use on social media with your own visuals or our included graphics. Kindly tag Polar Bears International and/or share a link to our website. We deeply appreciate your support in spreading the word!

  • Sample Post 1

    #ArcticSeaIceDay is July 15, a day when we call attention to sea ice melt in the Arctic from climate warming. Polar bears rely on sea ice to hunt, breed, roam, and sometimes den. Arctic sea ice matters to people too: It helps keep our planet cool. Let’s #TalkAboutClimate to build momentum for climate action!

  • Sample Post 2

    On #ArcticSeaIceDay, July 15, talk with your friends, families, and communities about why you care about the Arctic, what’s at stake, and what we can do about it! #TalkAboutClimate #SaveOurSeaIce #ClimateAction

  • Sample Post 3

    The Arctic is warming three times as fast as the rest of the planet, causing the sea ice to melt. Sea ice is the Earth’s air conditioner. We all depend on sea ice to keep our planet cool. Join me today, on #ArcticSeaIceDay, to share why you care. #TalkAboutClimate #SaveOurSeaIce #ClimateAction

Close up of a polar bear's face
Photo: BJ Kirschhoffer / Polar Bears International

Make It Personal

Many places have been experiencing extreme weather events lately, making it the perfect time to talk about climate warming and melting Arctic sea ice.

Connect these events with melting sea ice and the importance of sharing your concern for the climate. For example: “Arctic sea ice is melting and we’re experiencing record heat and a prolonged drought. On #ArcticSeaIceDay, July 15, let’s talk about the need to act on climate change—for polar bears and all of us! #TalkAboutClimate

Share What You Learn or Re-Purpose Our Content

  • Discover the four major sea ice eco-regions with our chief scientist, Dr. Steven Amstrup! These four regions are defined by how the sea ice forms and changes in different parts of the Arctic throughout the year and how polar bears respond to these changes.
  • Explore facts on our website about Arctic sea ice and learn more about current sea ice conditions from the National Snow and Ice Data Center.
  • Don a new Keep It Cool t-shirt and let it spark a conversation on why protecting a future for polar bears and their Arctic sea ice home matters to you. Share a photo of you in your shirt on social and tag us using the hashtag #TalkAboutClimate
  • Celebrate the arrival of belugas whales in the Churchill River estuary's warm waters, and tune into our live Beluga Cams for Arctic inspiration. Learn why belugas need sea ice and take part in the Beluga Bits citizen scientist project!
01
Nov
07
Nov
Polar Bear Week

Polar Bear Week is the first week of November! Join us by donating, watching our live cams, tuning into our webcasts, and more.

27
Feb
International Polar Bear Day

Take part in this special day by donating, tuning into our live events, starting a fundraiser, and more.

15
Jul
Arctic Sea Ice Day

Arctic Sea Ice Day is July 15th! Join us in focusing on sea ice loss in the Arctic, why it matters, and how we can help.